It starts innocently and easily, we all like nice things and want our children to have the best, but when does it go too far? It's easy to spot in other people, their frivolity, their collection of the unnecessary. When I see it I am foolish enough to be jealous most of the time. EJ Velazquez (Everwear's Productivity Engineer) & Julio Villafuerte's latest collaboration examines the global phenomenon of consumerism. Is it a force that destroys individuality and harms society? Watch JV Tech Music's very entertaining, thoughtful and catchy music video. Featuring the powerful voice of Egidio Velazquez.